Public Relations & Social Marketing Insight

American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.

Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.

Six Tactics To Improve Your Facebook Engagement
Here’s a summary of the most useful bits from the infographic...

Redesigning your nonprofit organization to become more participatory, open, authentic, decentralized, collective, and effective—via social media, networks, and beyond.

The environment in which nonprofits are doing their social change work has changed dramatically over the past five years. It’s more complex, online networks are central to our lives and work, and stakeholders want more involvement. Seeing tangible results from your organization’s social change efforts now requires two things to be successful: leading with a network mindset, and using measurement and learning to continuously improve. It is just not about using the tools—having a Facebook brand presence or tweeting as the CEO of your organization—it is a total redesign of your organization....