Public Relations & Social Marketing Insight

There are so many metrics that can be measured in social media, that sometimes it can be overwhelming to narrow it down to something bite-sized, and find a good measure of success. Since social media also touches everything from attracting prospects to delighting customers in the buyer’s journey, figuring out what metrics to report on can be a challenge.

In this post, I will break down the metrics we observe at HubSpot, how we define success, and how we make that decision each month. And the best part: we'll wrap up with how to actually measure those metrics at HubSpot....

A Glimpse Into Marketers' Social Media Strategies - Even the big guys struggle to measure ROI.

92 Percent of marketers say social media is important channel for their businesses, reveals new study from adweek.z

"Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement."

Take a look at this infographic called  "A Glimpse Into Marketers' Social Media Strategies" for rest of the findings....