Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Blueprint Action Plan to Really Start Using Analytics | Search Engine People

Blueprint Action Plan to Really Start Using Analytics | Search Engine People | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginepeople.com - January 28, 2013 3:53 PM

Most likely you are working to reduce your bounce rate and may have even performed some split testing to improve your conversion ratio. But do you know the deeply rich and valuable wealth of data available through Google analytics if you just have the necessary knowledge to tease it out?

 

Is the keyword you are spending money on SEO giving you the highest possible return? Perhaps you think your head term is bringing in a large portion of your revenue. Is that true? How are your long tail visitors performing? If you quantify the ROI for each, are you allocating your resources properly? Are there long tail keywords that are at the bottom of the funnel that have a greater ROI than your head terms? These, and other similar answers, await you in your Google Analytics account....

Jeff Domansky's insight:

Are you new to search engine analytics or maybe you just need an SEO tune up?  Marcela De Vivo's extensive primer is for you. it's one of the best overviews I've seen for some time. So dive in, learn, measure and get better social media results!

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How Social Media Remains an Enigma to Big Business | Social Media Today

How Social Media Remains an Enigma to Big Business | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - November 1, 2012 2:46 PM

The Stanford Graduate School of Business recently published a fascinating study of 180 C-level executives* revealing their perceptions of social media versus social media implementation in their organizations.

 

[Lots of insight, a few surprises and some gaps that need filling ~ Jeff]

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The 3 Worst Ways Companies Waste Money in Social Media | Social Media Today

From socialmediatoday.com - November 19, 2012 11:46 PM
They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist.

 

They expect Fans, Followers, Likes and Pins to fall from the sky.

 

But that's not the worst part...

 

No, the worst part is when you see how companies actually spend a social media budget if they have it.

 

Because most of the time it's wasted on vanity metrics and hot trends.

 

And the problem typically resides with the HIPPOs (highest paid person's opinion), because the highest paid person is also (usually) the least knowledgeable and furthest away from the front-lines.

 

Here are three of the worst ways that companies waste money in social media....

 

[This is an excellent, thoughtful post with some good lessons and perspective about the past in technology ~ Jeff]

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