Public Relations & Social Marketing Insight

But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

The answer: It’s all relative. A “good” amount for engagement for a marketer in the software industry could be a totally different number than for a marketer in the financial services industry. That’s why we put together the 2015 Social Media Benchmarks Report -- it's 49 pages of of social media data and analysis from over 7,000 business in nine industries.In this post, I’ll analyze our findings on audience participation on social media for each of the industries represented.

Find your industry below (or use our jump-to links to head directly to your industry) to see how much interaction is happening relative to how much a company posts a week on social media, and also get some key takeaways for how to apply this to your own social strategy....

Do you review your website’s metrics on a regular basis?

Are you struggling to figure out how you can better use the data?

To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.

Here are five ways metrics can improve your social media marketing....

It’s easy to get overwhelmed by all of the information at our fingertips and get distracted by vanity metrics. Be honest, is page views really the most important thing for you to look at?)

So what should we be paying attention to? Which metrics matter more than others? And how do you measure the true business impact of your content?

Ultimately, it’s about the bottom line. All of the traffic in the world doesn’t mean much if you aren’t getting any new customers out of it.

Here’s a roundup of the core metrics that content marketers should keep an eye on if they want to know whether their content marketing is truly paying off....

According to the recently released "Benchmarks, Budgets, and Trends" report from Content Marketing Institute and MarketingProfs, 28 percent of B2B marketers don't measure the ROI of their content marketing.

Failing to do so is a mistake, because tracking metrics — the right ones — enables you to concentrate on the content marketing activities that most benefit your bottom line.

To prove your content marketing effectiveness and see which content initiatives are worth your time and money, focus on these metrics....

A survey by Gartner has shown that the most successful digital marketers spend six times more on resources to help understand their data (such as tools and people) than those who don’t. Reacting to this trend, CMOs are set to increase spending on social media analytics by 440% between 2014 and 2019. But what can you do with the data that you extract?

We recently released a visual guide looking at how to use Twitter insights for your content marketing strategy, but Twitter data can also be utilised to deliver more long term benefits to your brand’s wider marketing strategy. We spoke to Johary Radifison, Global Insights Director at Grayling to discover more....

There are so many metrics that can be measured in social media, that sometimes it can be overwhelming to narrow it down to something bite-sized, and find a good measure of success. Since social media also touches everything from attracting prospects to delighting customers in the buyer’s journey, figuring out what metrics to report on can be a challenge.

In this post, I will break down the metrics we observe at HubSpot, how we define success, and how we make that decision each month. And the best part: we'll wrap up with how to actually measure those metrics at HubSpot....

Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.

The internet has given marketers many things, one of which is more ways to reach potential customers directly. But with this comes further challenges, most notably, how do you work out whether all that online activity is having any real impact on sales?

Tweeting, posting, uploading videos; that’s the easy part. Working out whether your efforts are having a genuine impact is often the place where lots of marketers and businesses come unstuck.

Why? Because genuinely meaningful measurement can be tricky. It’s easy to measure how many followers you have or how many likes you’ve got on your last Facebook post but that doesn’t really tell you anything.

Do you want to understand your social media return-on-investment (ROI)?

Are you tracking the customer journey in Google Analytics?

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business....

in aIt’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.

But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact that social is having on your blog or business are all important tasks that can be incredibly time consuming.

The truth is that these tasks don’t have to be no where near as time consuming or difficult.

Fortunately there are plenty of tools available to save you time and help you get far better results through effective social media monitoring.

In this post I’m going to show you some of the best tools. They range from free to paid and from basic to enterprise level tools so there’s something for everyone here....