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Scoop.it!
Are your social media marketing efforts working? 
jabgrafting's comment,
November 18, 2016 1:22 AM
wow
donhornsby's curator insight,
November 18, 2016 9:00 AM
(From the article): n a study of over 11 million user interactions on social media, Forrester found that businesses had an engagement rate of less than 0.2% across social networks, with Instagram being the exception. In other words, you may have a million followers, but fewer than 2,000 people interact with your posts.
These insights confirm that follower counts are just a vanity metric, and in this age of “always be helping,” you need to look deeper than that and set new KPIs. The first step is to perform a social media audit to find out what’s working and what isn’t. Then you can start setting new objectives. Ultimately, you want to get to a place where you’re reaching the right people and the right people are engaging with you. That means they’re taking the desired action on your posts.
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Do you review your website’s metrics on a regular basis? Are you struggling to figure out how you can better use the data? To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach. Here are five ways metrics can improve your social media marketing....
Jeff Domansky's insight:
Does your social marketing measure up? Here are five ways to find out.
Annemarie Nier's curator insight,
October 28, 2014 6:33 AM
As there is no effective marketing without metrics to evaluate the success, there is, of course, no serious social media marketing without metrics and monitoring. Get the most out of your data and improve your marketing efforts with your metrics! 
Niyaz Anjum's curator insight,
October 29, 2014 5:06 AM
Points overlooked but is a reminder to us social media marketers.
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In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you. On the other hand, what if you could create better content, more often? In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
Jeff Domansky's insight:
These are excellent tips to help you measure your social media and social marketing success. Recommended reading 9/10.
Jakarta Web Developer's curator insight,
August 14, 2014 11:01 AM
8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing 
Miami Marketing Tools's curator insight,
August 14, 2014 4:50 PM
Very interesting article about how to use Google analytics to meassure how well your online content is doing. |
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“Measuring KPIs depends hugely on the client and their specific goals,” says Mangiaforte. “We also go deeper for clients, identifying and reporting on the number of influencers who participate in campaigns and breaking down their demographics to give our clients an enormous amount of intelligence about their social audience.” She completes this measurement through a mix of proprietary software and tools such as Keyhole and on-platform analytics, using this assortment of tools to, “identify influencers and measure their impact in terms of reach and engagement once we deploy them for our clients.”
Jeff Domansky's insight:
Useful tips on how to measure what matters in social marketing.
Philippe Hassel's curator insight,
August 25, 2015 9:39 AM
"Decode the Verbiage" est aussi un frein à l'analyse...
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Do you need to justify social media efforts to company leaders?Do you want to know exactly what impact social media has on your business?In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business....
Jeff Domansky's insight:
Useful case study and insight into the best social media metrics and measurements tips.
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Tracking your social media metrics is critical for success. Here's how to monitor Twitter, Facebook, LinkedIn and Instagram.