Public Relations & Social Marketing Insight

Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective. 

A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...

Do you need to justify social media efforts to company leaders?Do you want to know exactly what impact social media has on your business?In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business....