Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.
Jeff Domansky's insight:
These nine tools will help you measure your social marketing efforts better. Recommended reading. 9/10 
Scoop.it!
in aIt’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.
Jeff Domansky's insight:
There are some fairly new social media monitoring tools mentioned and well worth checking out if you need to monitor better.
Scoop.it!
Looking for a couple of cool tools to help improve your website performance? Track, analyze and improve results with these tools.
Jeff Domansky's insight:
Three new monitoring tools to enhance your social media ROI.
Scoop.it!
As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement. Before launching the digital audit it’s important to establish basic criteria with respect to rating status, structure and performance. To help guide next steps set up a simple decision filter that will aid in prioritizing your findings. One simple way to do this is to assign a color coding systems as follows...
Jeff Domansky's insight:
Valuable blueprint for measuring digital marketing ROI...
WEDCBiz's curator insight,
August 1, 2013 12:08 PM
This is a good way to make sure that you are using social media effectively.
Scoop.it!
Today’s consumers expect more from corporations and institutions in the way of value and quality communications. Consumers have been empowered to conjugate, collaborate, co-create and contribute media to the national dialog about anything, anyone and everything. Suppliers are wrestling to both use and understand this new two way communications channel called social media. Stuck in the mindset of managing tangible things brands are now trying to measure the results of social media’s intangible evidence of value.
The intangible results that social media can achieve are the cause of an effect (result) rather than the effect itself....
Jeff Domansky's insight:
There are some really good ideas about monitoring and measuring "intangible results." Well worth reading.
|
Scoop.it!
In spite of many improvements in technology and our ability to collect data in 2015, some marketers may still struggle with measuring promotions or strategies — like content marketing — effectively. While there is no magic content-marketing-measurement panacea, there are good ways to monitor content marketing’s impact on business goals, and some relatively clear steps you can take toward proper measurement....
Jeff Domansky's insight:
Is your social marketing measuring up? Armando Roggio shows you how to measure results.
Scoop.it!
You might use social media monitoring for many different reasons—to find great content to curate for your audience, to keep an eye on your competitors or other folks in your space, to provide amazing customer service, to look for opportunities to grow and improve your products or service, or maybe all of these!For all the benefits and opportunities social media monitoring provides, it’s a surprisingly small investment of time and energy. You don’t have to spend hours a day to get all the benefits. All you need is the right plan in place – and a few tools to make sure everything you want to see is coming in, with all the noise filtered out. Here’s a guide....
Jeff Domansky's insight:
10 key things to watch for in your social media monitoring.
Scoop.it!
Simple metrics like "followers" and "likes" are usually dismissed by the gurus but actually play an important part in your company's progress... .Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. I’m going to take a contrarian viewpoint today and explain that in the real world, these simple measurements are not only useful, they may be critical. A few years ago, I was working as a consultant on a new marketing initiative for an extremely conservative, slow-moving company. As we were getting to know each other, I asked the people around the table “If we gathered here a year from now and you told me that our initiative had been wildly successful, what would have been achieved?” One of the veterans of the team spoke up: “I would like to see that something … anything … actually HAPPENED!”...
Jeff Domansky's insight:
I really liked Mark Schaefer's practical point of view on social media measurement. It's a good read.
Scoop.it!
Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
|
aggiungi la tua intuizione ...