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Scoop.it!
Trying to find the optimal times and days for your social media posts can be a difficult challenge. You have to make it an effort to post at different times each day for each social media account, while tediously recording your results. Via Brian Yanish - MarketingHits.com 
DigitalDimension's curator insight,
November 23, 2016 12:47 PM
¿Quieres saber cuáles son los mejores días y horas para publicar en las redes sociales?
AvizorMedia's curator insight,
November 24, 2016 3:36 AM
Los mejores días y horas para publicar en Redes Sociales. Interesante infografía ¿Conocías los datos?
EL OBSERVATORIO DIGITAL's curator insight,
December 10, 2016 4:01 AM
Completa infografía que ayuda a conocer los mejores momentos para publicar en las redes sociales (Facebook, Twitter...)
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Scoop.it!
From
hbr
Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic word-of-mouth” is seen as reliable by consumers and significantly affects a firm’s perceived value.
Jeff Domansky's insight:
Valuable tips and checklist for your next social media on it. Recommended reading.
Scoop.it!
As described by Brian Solis “Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than some companies’ ability to adapt. ”The point of natural selection is that not every business will make it. As Edward Lawler and Christopher Worley note in their book Built to Change, “An analysis of Fortune 1000 corporations shows that between 1973 and 1983, 35% of companies in the top 20 were new.” Their work showed that the number of new companies rose to 45 percent between 1983 and 1993. That number increased to 60 percent between 1993 and 2003. And, as they so appropriately asked, “Any bets [as] to where it will be between 2003 and 2013?” To further their point, a recent ad produced by Babson College cited a rather humbling statistic; “Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. ”What separates brands that falls to digital evolution from those that excel is the ability to recognize the need for change and the vision to blaze a path toward renewed relevance among a new generation of consumers....
Jeff Domansky's insight:
This is a must-read for marketers, developers and entrepreneurs planning a new product launch.
Scoop.it!
You might use social media monitoring for many different reasons—to find great content to curate for your audience, to keep an eye on your competitors or other folks in your space, to provide amazing customer service, to look for opportunities to grow and improve your products or service, or maybe all of these!For all the benefits and opportunities social media monitoring provides, it’s a surprisingly small investment of time and energy. You don’t have to spend hours a day to get all the benefits. All you need is the right plan in place – and a few tools to make sure everything you want to see is coming in, with all the noise filtered out. Here’s a guide....
Jeff Domansky's insight:
10 key things to watch for in your social media monitoring.
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The popularity of smartphones is bringing an increase in the growth of the use of online content from those sources. For example, a recent report from Brafton indicated that smartphone users and tablet users have increased their visits to websites by 52 percent this year, when compared to the same time last year. Moreover, the design of a brand’s site can elicit various reactions from visitors. Done properly, and optimized for a smaller screen and touchscreen functions, brands can elicit excitement and a drive to learn more and take action – such as make a purchase – leading to a potential rise in conversions....
Jeff Domansky's insight:
Research points to growing ROI for social media and mobile...
Peter Wilkinson www.peter.uk.com's curator insight,
August 4, 2013 3:02 PM
Is social media and mobile a match made in haven?
Scoop.it!
Which social media network is the right one for you and for your business? Have you ever really analyzed which social media channel would be most effective for what you’re trying to accomplish socially?
The hot sites are… TwitterFacebookGoogle+LinkedInYouTubePinterest…but do they meet what you need for your business? Will your business do better on Pinterest or Twitter? Do you know?
Remember the old school way of deciding if something was right or wrong for you? We pulled out that old sheet of paper put a line down the center of it. At the top of the page, wrote, “Pro” on the left and “Con” on the right. Then listed everything we could think of.... Via Joana Machado
Jeff Domansky's insight:
Pros and cons of social media channels in a glance. Liked that.
Dave Atkinson's curator insight,
January 8, 2013 4:11 PM
Pros and cons of social media channels in a glance. Liked that. |
Scoop.it!
A survey by Gartner has shown that the most successful digital marketers spend six times more on resources to help understand their data (such as tools and people) than those who don’t. Reacting to this trend, CMOs are set to increase spending on social media analytics by 440% between 2014 and 2019. But what can you do with the data that you extract? We recently released a visual guide looking at how to use Twitter insights for your content marketing strategy, but Twitter data can also be utilised to deliver more long term benefits to your brand’s wider marketing strategy. We spoke to Johary Radifison, Global Insights Director at Grayling to discover more....
Jeff Domansky's insight:
Twitter data can be utilised to deliver long term benefits to your brand’s wider marketing strategy, here's some starting points to look at.
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The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.
Jeff Domansky's insight:
It's a provocative question and this tech startup set out to try to answer whether data analysis can be open source. If data is your thing, take a look at their free tool.
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Organizations quantify, classify, categorize and track people well before they've even made a purchase and throughout their customer lifetime. These analytics provide a constant stream of data that should improve the decision making process. To get a better understanding of problems and opportunities for your customers, you'll want to collect data from each of the following four customer analytics groups....
Jeff Domansky's insight:
Here are four key data you want to measure if your marketing is going to measure up.
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"Brand" will always be a nebulous term. Arguments rage about its true value, especially on social media... Although recent research shows that it can be responsible for nearly 15% of your total worth (Or much, much more, if you’re J.K.Rowling), it’s still seen by many as the ultimate wooly metric. There’s no doubt that being a household name will improve your chances of success in social, but just how far will it take you? I’ve taken a look at the world’s top ten brands, and matched up their profiles across the biggest social media platforms.Let’s see what’s in a name...
Jeff Domansky's insight:
Lots of social media insight from this post which looks in detail at how leading global trends perform in various social media. I found a lot of valuable insight and actionable marketing ideas.
Scoop.it!
Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
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Revisiting best times to post on various social media channels.