Your Facebook Network Can Predict Whether You'll Get Dumped Within The Next 60 Days | Public Relations & Social Marketing Insight | Scoop.it

This is either useful or terrifying, depending on how the data affect you: Researchers at Facebook and Cornell University have figured out a formula that predicts whether a couple is likely to break up within the next 60 days.


Jon Kleinberg, a computer scientist at Cornell, and Lars Backstrom, a senior engineer at Facebook, took a dataset of 1.3 million Facebook users who listed that they were in a relationship. They were actually looking for a formula that could predict which users were in relationships with each other.


They found that the shape, or “dispersion”, of your friends network is the key. You might expect that a cluster of mutual friends indicates two people are in a relationship but the opposite is the case: You’re more likely to have cluster of mutual coworkers listing each other as friends than a couple...