Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Americans’ media consumption to soar in 2015 | KurzweilAI

Americans’ media consumption to soar in 2015 | KurzweilAI | Public Relations & Social Marketing Insight | Scoop.it
From www.kurzweilai.net - November 4, 2013 9:02 AM

Just two statistics from this most recent technology and media research study......


-  By 2015, the data indicate that Americans will consume media for more than 1.7 trillion hours, an average of approximately 15.5 hours per person per day. The amount of media delivered will exceed 8.75 zettabytes annually, or 74 gigabytes — 9 DVDs worth — of data sent to the average consumer on an average day.


- Mobile messaging hours, which in 2012 accounted for approximately 9% of voice call hours, will double to over 18% of voice hours, a year over year growth rate of more than 27%....

Jeff Domansky's insight:

Valuable research formarketers

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The 5 Best Tools for Measuring Social Media Performance - AudienceBloom

The 5 Best Tools for Measuring Social Media Performance - AudienceBloom | Public Relations & Social Marketing Insight | Scoop.it
From www.audiencebloom.com - October 2, 2013 9:42 AM

Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses.


According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posting content and interacting with followers is important, it’s even more important to measure the performance of your overall campaign. Doing so should ultimately help fine-tune your efforts, minimize mistakes and increase exposure. 

Jeff Domansky's insight:

Here's a list of techniques and five useful tools to measure your social media results.

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Landon Schubert's curator insight, October 3, 2013 10:59 AM

I found this fairly insightful in light of just discussing social media in class. It is interesting to see just how helpful or pointless these platforms can be based on their strategic uses for the company.
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