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…if your organization is participating in social media, the public relations function has been expanded....
... Although you’ve embraced many of the roles above, now it’s time to add several more responsibilities to this list, as a result of social media and 24/7 communications. The Eight Roles Assigned are meant to open up your frame of reference about other functions that should be on your PR radar and quite possibly fall within your domain of responsibility. For those of you who are already participating in one or more of the roles mentioned below, kudos to you! Here’s the list of the Eight Roles Assigned to the PR professional. Are you ready to take on these opportunities?...
Deirdre Breakenridge shares more insight into the rolling roll PR has to play in social media. Valuable reading.