Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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70+ epic social media case studies, stats, blog posts and more | Econsultancy

70+ epic social media case studies, stats, blog posts and more | Econsultancy | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - April 27, 2013 12:24 PM

At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.

 

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset....

Jeff Domansky's insight:

This is a great resource from Econsultancy. Lots of valuable material for social media, marketing and PR pros.

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Public Relations Expanded: Eight Social Roles Assigned | Business 2 Community

Public Relations Expanded: Eight Social Roles Assigned | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 25, 2013 11:28 AM

…if your organization is participating in social media, the public relations function has been expanded....

 

... Although you’ve embraced many of the roles above, now it’s time to add several more responsibilities to this list, as a result of social media and 24/7 communications. The Eight Roles Assigned are meant to open up your frame of reference about other functions that should be on your PR radar and quite possibly fall within your domain of responsibility. For those of you who are already participating in one or more of the roles mentioned below, kudos to you! Here’s the list of the Eight Roles Assigned to the PR professional. Are you ready to take on these opportunities?...

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Deirdre Breakenridge shares more insight into the rolling roll PR has to play in social media. Valuable reading.

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