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If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. Originally published in 2007, New Rules has since sold more than 300,000 copies in more than 25 languages, from Bulgarian to Vietnamese. What's more, it ignited a movement that embraced social media and content as a cornerstone of business communication.
For me, personally, this is the book (along with the Cluetrain Manifesto) that changed the way I approach marketing—from mostly outbound to mostly inbound—and shifted my thinking about the nature of the buyer-seller relationship....A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing, and whether the new rules are still... well, new....
Looking forward to reading the new, updated edition and "rules" of marketing and PR.