Public Relations & Social Marketing Insight

Here you are, blogging, tweeting, and celebrating your new YouTube video tipping past 5,000 views when you realize…Where are the sales?Without hard facts – dollars earned per dollar spent – your “successful” content marketing isn’t going to be “successful” for much longer.

But isn’t measuring the ROI of your content marketing supposed to be impossible? Don’t you have to hire a really expensive analytics firm to get answers?No and no.

Your content strategy does produce results, and those results can be measured. You don’t have to hold a degree in computer science or a fat wallet either. Here’s how….