Public Relations & Social Marketing Insight

It's shameful so many brands still ask social media to deliver likes, fans, followers, views and channel performance indicators, not real business results.

It's 2013. Social media is no longer new. It's a mature medium, one that has been woven into the fabric of consumer life online. So why are brands still determined to act like naive tourists, blundering around a foreign land and upsetting the natives? It's time to take back control. Brands have been lectured for the last few years on the need to let go of the vice-like grip on their brand, to hand over control to their customers in social media. And it's true that social media has ushered in a new age of transparency, where customers want a far greater stake in any brand they interact with....

Since the post has gone live, I’ve had quite a few engagements, like the tweet embedded above, with people on the topic, and that’s only served to stir my interest further. So I’ve dug through perhaps 20 or so articles, studies and blog posts and have found three I thought were especially worth sharing...

[Good read, great resources from Frank Strong - JD]