Public Relations & Social Marketing Insight

During a recent #CMWorld Twitter Chat on search and content marketing, I was asked a question: “What tools should content marketers use when it comes to #SEO? #CMWorld?”

At the time, I shared a quick list of content tools for search via a series of tweets. Afterwards, though, CMI asked me to provide more details on some of the SEO tools out there that could be useful for content marketers. The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work.

While this list is not comprehensive by any means, since there are literally hundreds of SEO-focused content tools, plug-ins, bookmarklets, software solutions, and services on the market, it is simply meant to serve as a starting point for your efforts to improve your content’s search potential....

An SEO audit is a great way to determine the current optimization state of your website and see what you need to improve. It’s also shows you the SEO strategy of your competition and how you can outdo them. Much of the key information for a website SEO assessment is available for free on the web and by inspecting your site’s source code. But to make it even easier and avoid having to look through website source code, you can use Firefox Toolbars that give you all of the information you need instantly....