Public Relations & Social Marketing Insight
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The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - May 30, 2013 2:08 AM

...He's also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, and he's quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise. While we proudly think of Brian as a unique leader, this laser focus on measuring the right metrics is something I'd wager he shares with CEOs across the board. And when it comes to social media, in particular, vanity metrics abound. So here are some social media metrics that actually matter to our CEO --- and likely yours, too! ...

Jeff Domansky's insight:

A good snapshot of ocial media metrics your CEO actually wants to see. Recommended reading for marketers, PR and content marketing pros.

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How To Take Back Social Media Marketing From Facebook & Twitter

How To Take Back Social Media Marketing From Facebook & Twitter | Public Relations & Social Marketing Insight | Scoop.it
From readwrite.com - February 15, 2013 9:49 AM

It's shameful so many brands still ask social media to deliver likes, fans, followers, views and channel performance indicators, not real business results.

 

It's 2013. Social media is no longer new. It's a mature medium, one that has been woven into the fabric of consumer life online. So why are brands still determined to act like naive tourists, blundering around a foreign land and upsetting the natives? It's time to take back control. Brands have been lectured for the last few years on the need to let go of the vice-like grip on their brand, to hand over control to their customers in social media. And it's true that social media has ushered in a new age of transparency, where customers want a far greater stake in any brand they interact with....

Jeff Domansky's insight:

Let's make sure our social media marketing programs deliver what really matters.

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Reboot Your Business and Your Life

Reboot Your Business and Your Life | Public Relations & Social Marketing Insight | Scoop.it
From www.ducttapemarketing.com - May 23, 2013 2:31 AM

Marketing podcast with Mitch Joel: I've been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window....

 

The change we are undergoing right now will dwarf what we’ve seen over the past five years. Every bit of data and information we share and consume is headed towards a single source or, as Joel calls it, a single pipe. We are moving beyond customer service and marketing messages to a era where businesses must be built to interface directly with the customer at every level. The customer and the direct relationship with the customer is an organization’s greatest asset and greatest risk.

 

An organization’s ability to respond directly and in real time will determine success and failure. Proactively leveraging opportunities in real time is the new landscape. One of my favorite lines from the book sums this up – “Instead of asking people to like us Facebook – why not trying liking them first.”-...

Jeff Domansky's insight:

Love that quote: “Instead of asking people to like us Facebook – why not trying liking them first.” Really crystallizes the sea change in social media and the need for marketing to respond differently

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