Public Relations & Social Marketing Insight

In this series, we’re going to look critically at the ways PR has traditionally been measured and the ways we’re measuring PR today. Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components.

- Sales/business goals

- Marketing metrics

- Social media

- Search marketing

- Paid advertising

- Primary research

- Standard media metrics

 

In this post, we’re going to look at social media as a proxy for measuring public relations. Social media itself can be measured in three broad categories, from audience growth to engagement to conversion....