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Marketing podcast with Mitch Joel: I've been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window....
The change we are undergoing right now will dwarf what we’ve seen over the past five years. Every bit of data and information we share and consume is headed towards a single source or, as Joel calls it, a single pipe. We are moving beyond customer service and marketing messages to a era where businesses must be built to interface directly with the customer at every level. The customer and the direct relationship with the customer is an organization’s greatest asset and greatest risk.
An organization’s ability to respond directly and in real time will determine success and failure. Proactively leveraging opportunities in real time is the new landscape. One of my favorite lines from the book sums this up – “Instead of asking people to like us Facebook – why not trying liking them first.”-...
Love that quote: “Instead of asking people to like us Facebook – why not trying liking them first.” Really crystallizes the sea change in social media and the need for marketing to respond differently