Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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4 Quick Win Strategies For Social Media | Broadsuite

4 Quick Win Strategies For Social Media | Broadsuite | Public Relations & Social Marketing Insight | Scoop.it
From broadsuite.com - August 17, 2014 9:38 AM

....Before I jump into some of the quick wins, I do want to be clear that most short wins won’t translate into revenue. This is especially true as the products and services you offer become more complex. The buyer’s journey of selling through social media tends to closely match the 3D buyer’s journey that often includes multiple meetings and presentations before a purchase is made.


Having said that, if the goal is quick wins and so long as you clearly articulate that most of them are going to be more drivers of visibility than sales, there are some things a company can do to show immediate success with social media.Here are a few examples of some quick wins that can help show the boss the potential of social media....

Jeff Domansky's insight:

Many leaders want fast ROI on social media but that isn't always possible. Dan Newman shares strategies for quick wins in social.

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Does Social Media Have Real Value? - Business 2 Community

Does Social Media Have Real Value? - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - August 1, 2013 9:42 AM

The ongoing debate about the value of social media engagement remains unresolved. However efforts have been made to assess the value of social media as “earned media” and to assess the ROI of social media marketing. After applying these recent calculations to our business and to our clients’ businesses, we find the assessments reasonable. At the very least, these calculations create a starting point for analysis of individual business results. ...

Jeff Domansky's insight:

Research encouraging and getting better at highlighting social media ROI.

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How To Measure Your Social Media Return On Investment - Forbes

How To Measure Your Social Media Return On Investment - Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - April 25, 2013 11:36 AM

Though measuring social media ROI may not be perfect, it's not impossible either. These three methods can help gauge what your small business is getting out of its social media commitment....

 

But just how much time and effort should it consume? While it may be easy for the average small business to say it’s worthwhile to be on Facebook , most would agree monitoring it and posting 24/7 would be a waste of resources. The only way to know how much social media is enough is to have some sort of gauge on your return on investment. That’s not to say measuring ROI is a snap.

 

Fast Company cites an Adobe white paper that says 88% of 750 surveyed marketing professionals didn’t feel they could accurately measure the effectiveness of their social media campaigns. Fifty-two percent said that dealing with social media ROI was their biggest frustration. Here are a few ways to ease that annoyance. Though measuring social media ROI may not be perfect, it’s not impossible either. These three methods can help gauge what your small business is getting out of its social media commitment....

Jeff Domansky's insight:

You gotta know if you're measuring up and if your social market spending is paying off.

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The Most Overrated Social Media Metric

The Most Overrated Social Media Metric | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - March 26, 2013 11:58 AM

The most overrated social media metric is traffic from social outposts. Pinterest in particular is overhyped in this regard. Measure behavior to test true value....

 

...Don’t Forget This: You are in the behavior business, not the eyeballs business. The Social Media Metrics That Matter When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Almost always, numbers that count steadily upward (like number of fans, number of visitors, etc.) are inferior to ratios and percentages that measure behavior. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company, not answer them....

Jeff Domansky's insight:

Bears repeating when it comes to social media measurement: "You are in the behavior business, not the eyeballs business.."

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Celebritize You's comment, March 26, 2013 12:29 PM
This is very true.
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Social Media Metrics: How Am I Doing? [Chart] | Heidi Cohen

Social Media Metrics: How Am I Doing? [Chart] | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - September 9, 2011 3:28 PM
Social media is a growing part of everyone’s marketing plans. To achieve optimal results, your social media marketing efforts must flow from your business goals and deliver measureable results.

 

...To help you get your social media marketing on track, this chart matches business goals to the related social media metric and the information to measure results. By using these metrics you’ll be able to make the case for using social media as part of your marketing mix because they can show its effectiveness relative to other options....

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Social Media Metrics: At Least Measure Something - Heidi Cohen

Social Media Metrics: At Least Measure Something - Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - December 5, 2013 12:27 PM

Do you track social media metrics? Real life examples illustrate you need to do something & 5 tips to help you start measuring your results....


What’s missing from this social media list?


There’s no mention social media marketing’s relationship to revenues (including lead generation) or profits, the elements businesses use to keep score of their success.


This, despite the fact that marketing’s goal is to communicate to and engage with its target audience; to convey the value of its products and services and drive profitable sales.


Tracking social media results to sales can be difficult since it may not be the last piece of marketing touched before the purchase as is the case with search or affiliate sales. In part, this is why so many executives attribute improved branding to social media. They need to show that it’s supporting their overall efforts in a measurable way in order to continue to provide budget and resources....

Jeff Domansky's insight:

Heidi Cohen shares excellent advice on measuring what matters in social media.

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The Non-Tech Guide to Content Marketing ROI | Business 2 Community

The Non-Tech Guide to Content Marketing ROI | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 14, 2013 1:50 AM

Here you are, blogging, tweeting, and celebrating your new YouTube video tipping past 5,000 views when you realize…Where are the sales?Without hard facts – dollars earned per dollar spent – your “successful” content marketing isn’t going to be “successful” for much longer.


But isn’t measuring the ROI of your content marketing supposed to be impossible? Don’t you have to hire a really expensive analytics firm to get answers?No and no.


Your content strategy does produce results, and those results can be measured. You don’t have to hold a degree in computer science or a fat wallet either. Here’s how….

Jeff Domansky's insight:

Without ROI, content marketing is just noise. Here's how to measure results.

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Metrics to Determine Social Media Value to Bottom Line | Social Media Today

Metrics to Determine Social Media Value to Bottom Line | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 5, 2013 10:29 PM
With so many numbers to track, how do you figure those which are worth tracking for your product or service? The agate “measure what matters” could not be more valid when it comes to social media.

 

...If marketers don't approach social media right, they’re just annoying people. As long as marketers think that tracking social media ROI is an impossible task, they’re going nowhere. But what are the metrics that assure social media success?...

Jeff Domansky's insight:

Here's a good post on the metrics that you must measure for marketing and social media success.

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Reuben Bisley's curator insight, April 8, 2013 12:40 AM

The various anyliticle tools provided here to help measure the effectiveness of various communications in the social media could potentially help in communication objective setting activities. Be they sales orientated or attitude orientated objects it will give a clearer picture of the outcomes from the social media activities.

 
Richard Ott's comment, April 9, 2013 6:13 PM
Its really interesting to see how companies can measure the performance. THis is well linked to what we discussed in class last week. Good find Reuben :) I think marketing research has a long way to go before companies can fully be aware of the effectiveness of Social Media.
Lisa Pulotu's comment May 3, 2013 12:47 AM
That’s very true Richard due the freedom of social media, there is still room for inefficiency if the use of social media is not corrected. Great article Reuben this helps aid the use of social media for marketers as although much of the social media can be used for building brand awareness it can also be harmful if not implemented correctly.
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Social Media ROI, Is Social Media Marketing Effective?

Social Media ROI, Is Social Media Marketing Effective? | Public Relations & Social Marketing Insight | Scoop.it
From billcrosby.com - September 5, 2012 2:02 PM
The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses.

 

It is no longer a question of whether a company needs to be in social media, but more how to measure the efforts.

 

In the infographic below, thanks to MDG, we get a better look at additional factors to determine effectiveness beyond the obvious “did someone buy our stuff”....

 

[Valuable infographic for social marketing and PR experts - JD]

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