Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Publishers Overseas Are Making Money By Targeting Americans With Cheap — And Sometimes False — Information About Niche Topics

Publishers Overseas Are Making Money By Targeting Americans With Cheap — And Sometimes False — Information About Niche Topics | Public Relations & Social Marketing Insight | Scoop.it
As ad dollars that used to fund journalism pour into the coffers of Facebook and Google, the information business is experiencing a trend familiar to other American industries: The product they produce is now competing with cheaper versions coming from overseas.

Content farmers in the Philippines, Pakistan, Macedonia (of course), and beyond are launching websites and Facebook pages aimed at Americans in niches such as politics, mental health, marijuana, American muscle cars, and more.

Based on Facebook engagement and other metrics, some of these overseas publishers are now beating their American counterparts. In the process they’re building an industry centered on producing and exporting cheap (and sometimes false) information targeted at the US.

“This is like all of the basic stuff happening in economics and politics today,” said Tyson Barker, a political economist with the Aspen Institute Germany who specializes in international economic policy. “It's a globalization trend and you've seen it also in manufacturing and other industries.”
Jeff Domansky's insight:

Here's a thoughtful post by Craig Silverman on the impact of globalization on journalism and publishing. Recommended reading! 10/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Here's Why That Misleading AP Tweet About Hillary Clinton Matters

Here's Why That Misleading AP Tweet About Hillary Clinton Matters | Public Relations & Social Marketing Insight | Scoop.it

It looked like a garden-variety promotional tweet, designed to attract attention to the AP’s big investigation into allegations of conflict of interest on the part of the Democratic presidential candidate. But by trying too hard to drum up interest in the piece, the wire service made itself the target instead.

The post made a significant, and startling, claim. Namely, that “more than half those who met Clinton as Cabinet secretary gave money to Clinton Foundation.” Surely this was compelling evidence of a conflict.

As sharp-eyed reporters for competing news outlets noted within minutes of the tweet and article being posted, however, this statistic was only true if you ignored the thousands of government officials, dignitaries, and so on that Clinton met in her capacity as Secretary of State....

Jeff Domansky's insight:

The perils of social media, politics and AP's surprising lapse in fact checking and journalism ethics.

No comment yet.