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Scoop.it!
It goes without saying that if you don’t have a plan then you have a plan to fail. In this post I’m going to share with you a few of the generic pieces of advice that I see people sharing on social media and why you should not listen to such advice.... 
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Scoop.it!
I want to be honest with you. By reading this post you’re now part of an experiment An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:
If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....
Jeff Domansky's insight:
Nice explanation of "lean" content marketing.
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Great counterpoint and social media advice from Sarah Arrow.