Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Can We End The Social Vs Mainstream Media Debate Now Please? | Simply Zesty

Can We End The Social Vs Mainstream Media Debate Now Please? | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it

Whenever a major news story breaks, the talk quickly follows from the news itself to how social is killing mainstream media. While there is merit behind this argument, they tend to neglect one major factor....


Every time a major event happens, the same thing happens. Story breaks on Twitter, people retweet it and then the many media organisations are lambasted for taking 20-30 mins to report on it and then the debate of how mainstream media is dying because of how slow it is.This debate happens every single time and the Boeing 777 plane crash on Saturday was the latest example of this.


But why is there an "us versus them" debate every time traditional and new media is compared? Especially since neither is perfect by any means. True, daily newspapers are suffering because of falling advertising, but for other mediums like weekly newspapers, magazines, radio and TV, why are we still talking about them as if they're in direct conflict with social?


The Wrong QuestionThe question that should be asked isn't which is better, but which one best suits the way you consume media? Both mediums have their own strengths and weaknesses and instead of pitting both against each other, why can't we appreciate both for what they are?...

Jeff Domansky's insight:

Amen. Great point about the differences in tools, strategies and what's needed for success.

debbieleven's curator insight, July 9, 2013 12:22 PM

Good points made - it's not either or re social media v mainstream media - they have different roles.

Geary Morales's comment, July 10, 2013 9:54 AM
I wholeheartedly disagree. The reason I don't rely on the mainstream media is because it has proven itself, time after time to not only being skewed in it's liberal agenda, but also in not reporting on legitimate news - because it doesn't fit their liberal agenda.
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On Newsstands, Allure of the Film Actress Fades

On Newsstands, Allure of the Film Actress Fades | Public Relations & Social Marketing Insight | Scoop.it

Film stars are no longer the reader magnets they once were, so magazines are turning to TV actors, reality stars and musicians. Pity the poor Hollywood film stars: they can’t open movies the way they used to and now they can’t sell magazines. Even a few years ago, the prize for a magazine editor was in luring an A-list Hollywood star onto the cover.

 

But just as much critical attention has shifted to television from theatrical releases, readers are now more likely to pick up a magazine featuring a television actor, reality star or musician. “There was a day when movie stars were the gold standard for magazines,” said Jess Cagle, the managing editor of Entertainment Weekly, where the frequency and sales of TV-oriented covers are catching up with film covers. “But movie stars are less revered than they used to be, and also audiences have shifted their allegiance in large part to television.”

Jeff Domansky's insight:

Why would magazines be immune from the impact of social media and cultural change? Traditional media must adapt or fail.

malek's curator insight, June 6, 2013 10:47 AM

"Don't ask, Don't tell". Women are not drawn to 'celebrities' that just sit there, look pretty and don't say anything.

Altamash Hamayon Khan's curator insight, June 7, 2013 7:13 AM

 “There was a day when movie stars were the gold standard for magazines,”