Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....
It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....
Is the socialization of life enforcing herd instinct ?
Digitial Marketing simply cannot be ignore any longer!