Public Relations & Social Marketing Insight

All the following audience figures are for print and digital editions only.

Among women’s interest magazines, the total print and digital edition audience for Woman’s Day fell 14.3% from 17.2 million in fall 2014 to 15.9 million in fall 2015. Over the same period, Cosmopolitan’s total audience fell 11.7% from 17.1 million to 15.1 million; Women’s Health fell 10.3% from 11.1 million to 10 million; Better Homes and Gardens 7.4% from 39.4 million to 36.5 million; and Family Circle 7.3% from 17.2 million to 15.9 million.

Turning to celebrity titles, Entertainment Weekly’s total audience fell 19.5% from 10.5 million to 8.5 million; People fell 10.4% from 44 million to 39.4 million; and US Weekly dipped 8% from 13.5 million to 12.5 million. In the fashion and beauty category, In Style was down 19.5% from 10.3 million to 8.3 million; Glamour was down 17.2% from 11.9 million to 9.9 million; Allure fell 13.7% from 6.1 million to 5.2 million; and Elle dropped 8.3% from 5.6 million to 5.1 million....

The dangers of news organizations reporting in Syria have kept most journalists outside the country’s borders and heightened the need for third-party video....

...Western journalists are struggling to cover what the world has so far seen largely through YouTube. But while some television news crews have been filing reports from Damascus, the dangers of reporters being killed or kidnapped there — as well as visa problems — have kept most journalists outside the country’s borders and heightened the need for third-party images.

“The difficulty of getting into Syria, the shrunken foreign correspondent corps, and the audience gains for social media make it likely this story will be consumed differently by the American public than tensions or conflicts in past years,” said Ann Marie Lipinski, the curator of the Nieman Foundation for Journalism at Harvard....

What You Can Learn From Profitable New Media Companies....

It ain’t easy being in the media business these days, or so they say. There are in fact lots of people allegedly, or actually, raking in digital dollars, according to this article from Fortune. They’re all content producers with a journalistic twist. They are all different in their own ways, but you can parse out some ingredients for financial success in the industry. Not surprisingly the top, profitable companies are: The Huffington Post, Gawker Media, The Awl, Business Insider, SAY Media, Vox Media, and BuzzFeed. So what sets them apart?...