Public Relations & Social Marketing Insight

Frederic Filloux: A closer look at Google's patent for its news retrieval algorithm reveals a greater than expected emphasis on quality over quantity. Can this bias stay reliable over time?

 

But how exactly does Google News work? What kind of media does its algorithm favour most? Last week, the search giant updated its patent filing with a new document detailing the 13 metrics it uses to retrieve and rank articles and sources for its news service. (Computerworld unearthed the filing, it's here)....