From www.theverge.com - June 17, 2015 11:49 PM
That’s why LinkedIn is releasing a vastly redesigned version of the Pulse news reader app (out today for iOS and Android) that it purchased back in 2013. Akshay Kothari, co-founder (and now LinkedIn project manager) of Pulse, said that in the first three years, the company made tons of content deals to get as many top publishers as it could on board, and it grew to 30 million users in that time — but that wasn’t enough to thrive as users transitioned to mobile.


"One missing piece of the puzzle was identity," Kothari says. "We didn’t know who our users were, and that was the key thing to start making smart [content] recommendations."...