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Film stars are no longer the reader magnets they once were, so magazines are turning to TV actors, reality stars and musicians. Pity the poor Hollywood film stars: they can’t open movies the way they used to and now they can’t sell magazines. Even a few years ago, the prize for a magazine editor was in luring an A-list Hollywood star onto the cover.
But just as much critical attention has shifted to television from theatrical releases, readers are now more likely to pick up a magazine featuring a television actor, reality star or musician. “There was a day when movie stars were the gold standard for magazines,” said Jess Cagle, the managing editor of Entertainment Weekly, where the frequency and sales of TV-oriented covers are catching up with film covers. “But movie stars are less revered than they used to be, and also audiences have shifted their allegiance in large part to television.”
"Don't ask, Don't tell". Women are not drawn to 'celebrities' that just sit there, look pretty and don't say anything.
“There was a day when movie stars were the gold standard for magazines,”