Public Relations & Social Marketing Insight

Instead of sacrificing sleep and leisure time, the answer to your growing responsibilities is to be more productive. And that boils down to two major adjustments to your work day: a) minimizing the time spent on tasks; and b) performing those tasks better and more efficiently, so you earn greater results for less time investment.

The following 50 tools are designed to boost your productivity on everything from contact management to social media analytics. But with productivity in mind, remember that while all these tools are helpful to marketers, you should focus on only those that offer real value to your day. After all, an unneeded productivity tool is the antithesis of productive....

If Tumblr is more of a social network than a blogging platform, then Babblr may be just the thing that its users are clamoring for: It's an integrated chat client for the platform that lets you communicate with your Tumblr friends and followers...

... After authenticating with Tumblr, the Babblr interface shows you a list of followers and those you’re following, and lets you initiate instant messaging-like chats with others on Babblr. You can also organize your followers into groups, which is useful for those with larger communities, or who just want to have more directed conversations. The messaging app is designed to be family-friendly, too, as it censors curse words by turning them into silly or nonsense phrases like “fudge this” or “schmeggs.” (The F word and S word, respectively.)

The Babblr team has been working on the client for about six months, and as of two months ago, they allowed people to discover it on their own through search and other posted links, in order to try it out....