Public Relations & Social Marketing Insight

Marketing experts and professors believe universities aren't working fast enough to include social media in their business curriculum.

 

Using Facebook and Twitter is one thing but being an expert in it is another, said one University of Windsor marketing professor.

 

'By the time you get a curriculum up, it's already passé.'— Vincent Georgie, marketing professor

 

Vincent Georgie said businesses are hungry for social media marketing graduates. However, schools are struggling to work it into their curriculum.

"It's definitely being worked in, it's just not being worked in fast enough," he said. "By and large, it's something that changes quickly. By the time you get a curriculum up, it's already passé."...