Public Relations & Social Marketing Insight

It’s one of those linkbait stories that catches your eye and won’t go away. Like a train wreck, you can’t resist looking at it.

So, when Business Insider posted This Woman Is Live-Tweeting Her Father’s Death Right Now, I clicked to read their report, prepared to be outraged:

“Diagnosed with lung cancer, Mr. Kilmartin was admitted to hospice on February 20th. Laurie, a comedian and finalist on Last Comic Standing, has been live-tweeting her experience watching her dad die before her eyes.

Kilmartin’s tweets hit all of the stages of grief. There’s sadness of course. And there’s love. And due to Kilmartin’s nature, there’s humor.”...