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Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing consumer behavior.
That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward you with their business and loyalty.
This often requires long hours of internet research to find what is considered relevant and valuable information that will elevate your target audience, putting together posts that have both great content and great visuals, and doing it on a consistent basis. These are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more...
