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Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.
Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days?
This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.
For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....
One way communication is not longer efficient and effective enough in promotion mix, especially the technology generation, internet, social media and smart phone has been used by majority of population. The interaction between marketer on social media and consumers become extremely important. This article suggested 26 marketing tips on social media that can help marketer to maintain brand equity on social platform.
The first 6 tips are all concentrate on “call to action”. Marketers need to grab consumer attention and encourage consumer reaction on it post, such as share the page, click page and join us. The power of the social media is that once one consumer like or shares the page it will also appear on his/her friends and family page, the message will be spread significantly and increase message visibility.
The second category is talking about content strategy, develop an interesting content on social platform target company’s customers and motivate consumer engagement is very important on social media marketing. “Content is King but engagement is Queen, and she rules the house.”—Mari Smith, 10 Ways to Improve Your Facebook Reach. It has stated how crucial content is, whereas without motivate consumer interaction content can be nothing. Strategically focus on content message don’t be boring and keep on followers interests. Understand where the target market area is so that it maximise effectiveness on the marketing activities.
The last section is email and social integration, email is not any more a new technology, in order to increase brand awareness and reach potential consumers.
With social media consumers also have the opportunity to share information they believe to be important. This is very valuable as this opens up further communication between consumer to consumer by delivering messages they have taken away from an organization. If information is positive this will then begin to build another relationship for the organization.