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In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. There are various social networks that can be incorporated into any online marketing strategy. Through these networks, we can meet, network, and improve our visibility to various audience groups. Amongst the most valuable to anyone working on personal branding is Linkedin. Designed and organized with the concept of brand networking, this site proves incredibly valuable to any brand and their online marketing strategy. Like other social networks, Linkedin has its own audience and application. In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. First of all, you must consider the purpose of your profile. It might be improving visibility, making new connections, or even expressing your expertise. But for most brands, it is a combination of various purposes, designed specifically for their brand. The goal here is to determine exactly what you want out of your Linkedin profile so that you can work towards getting the results you want....
