Public Relations & Social Marketing Insight

...So, when is the best time to post? And is it the same for every social network?

RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:

1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates.

The study also revealed a disconnect between the best times to post to each social network, which are as follows:

Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m.

[Here's an interesting research update to the best times to post on various social channels ~ Jeff]