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The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention.
We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the whole kit n’ caboodle. We have a lot to go through today, so let’s get started!
The Standard Business Funnel and KPIs
“What gets measured gets managed” is a popular Peter Drucker quote. It’s been reused and modified to include such wonderful wisdom as:
You can’t manage what you don’t measure
What can be measured can be managed
If it isn’t measured, it can’t be managed
(sigh) Yes, Originality ‘R Us…
As soon as you start looking at metrics and the massive amount of data that pours in from a well monitored site, you start to realize something is missing in the measure = manage equation. Just because you can measure something, doesn’t mean you should. More specifically, just because you’re getting data back doesn’t mean all the data is important at that particular moment....
[Excellent overview of key social media measurement and KPIs -JD]
