Public Relations & Social Marketing Insight

Did you know that 16 percent of CEOs say that they use social media as the top way that they engage customers?

But this is just the very tip of the iceberg – CEOs expect their use of social media to more than triple in the next five years, rising to 57 percent of all chief execs.

In the largest study of its kind undertaken, IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe, detailing their social media findings in the following infographic....

[Social media slowly gains CEO interest ~ Jeff]