Public Relations & Social Marketing Insight

Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance. Do you track your Facebook marketing? Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us. As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance....

Breaking: Facebook Clicks Are Worthless...

Well, clicks aren’t completely worthless—but their importance is vastly overstated. That’s the verdict rendered by Facebook’s own Brad Smallwood in a report beamed in from this week’s IAB MIXX Expo—and it’s something of a revelation for those who use data to drive marketing/promotional strategy (aka all of us). But what does it mean?

According to Smallwood, all professionals trying to measure the success of Facebook ads or branded content should focus on three things:

- Impressions – number of people who see your content
- Reach – size of audience vs. cost of promo efforts
- Frequency – achieving a “sweet spot” balance between over-exposure and under-exposure...