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Marketers have a new tool available to them with the release of Pinterest’s Analytics Tool for Businesses. Late last year, Pinterest began rolling out new business tools for companies using the social media platform, and Pinterest Analytics is the next logical step to help marketers use the medium successfully.
Many brands and companies have taken to Pinterest to promote products and share content. Rather than tell customers about your product, Pinterest makes it possible to show what you have to offer. And the online scrapbooking site allows your customers to share your content that they find interesting as well.
This is where the new Analytics feature comes in. Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website?
The new tool offers several useful pieces of information for business users to track. Here’s an overview of the new tool and its unique features...
If you prefer Pinterest, these metrics will matter.