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Some people call the number of followers you have a “vanity metric,” but I think that’s too harsh a example of where social media followers reside. I prefer calling followers a “health metric.” They are an important part of your social analysis, but how many you have is somewhat irrelevant.
You can have strong relationships with your audience and even a high Klout score without having a ton of followers. To prove this point, here are the important factors that impact the number of followers you have....
What do you think? Answer before reading if you can
Interesting ideas, I guess too many and too little numbers of followers is not impacting. It is in between, the degree of which depends on many factors such as disposable items available, time spent on social networks, field of interests, engagement of followers and other ffactors.
The amount of fans or followers you have is not necessarily a good metric of your brand or company's health.We need to move beyond fans and followers to more relevant content and engagement in social media to really win. Content helps define your brand, carries your message, and even grows your following.
We need to be looking at insights to delve into the quality of engagement, quality of followers, shareability and talkability.