One-in-Ten ‘Dual-Screened’ the Presidential Debate | Pew Research Center | Public Relations & Social Marketing Insight | Scoop.it

The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the same time as following television coverage. Another 3% say they followed the debate live exclusively online.

 

The post-debate survey by the Pew Research Center for the People & the Press, conducted Oct. 4-7 among 1,006 adults, finds younger Americans are especially likely to be “dual-screeners,” following the debate live on both television and a computer or mobile device.

 

Overall, 32% of those younger than 40 say they followed the debate live online, including 22% who followed it both on television and online, and 10% who followed exclusively on a computer or mobile device....

 

[Demographics and trends are interesting in this study ~ Jeff]