Marketing metrics tend to overlap with key business analytics. Here's a handy overview on how to distinguish their differences and leverage both to make better informed business decisions..
Ever wonder how Amazon predicts exactly what you want to buy? The answer lies in business analysis – understanding patterns of what happened in the past to predict what might happen in the future.
With the explosion of lead and customer data available at marketers fingertips, it is no surprise that marketing analytics has become the rising star of business analytics. In fact, spending on marketing analytics is expected to increase 60% by 2015.
This post explores the goals of business analytics, how marketing analytics is playing an ever crucial role in business analysis, and how organizations can make better business decisions using real market feedback....
Hubspot looks at the difference between business analytics and Marketing Analytics.