The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.
It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.
From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....
A detailed guide on how to measure your social media analytics, including references to improve your marketing strategy to its full potential.
How to monitor social media
Las métricas a considerar en SS.MM. Muy clarito y muy breve. Good!