Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The most powerful 50 Social Media Analytic Tools - imfnd.com

The most powerful 50 Social Media Analytic Tools - imfnd.com | Public Relations & Social Marketing Insight | Scoop.it
From www.imfnd.com - December 7, 2015 1:10 AM

Social media analytic tools are essential for any Brand to measure always the impact on your activity , for competitor analysis and know always Customer needs and inquiry. Consumers and businesses alike have something to learn from just about all of your social media interactions.


How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?


The rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.


Here are 50 top  social media analytical tools to help your business....

Jeff Domansky's insight:

An invaluable list of social media analytical tools. It's a lot of work to put this type of post together and it's definitely worth reading.

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5 Steps to Calculate Social Media ROI Using Google Analytics | Search Engine Watch

5 Steps to Calculate Social Media ROI Using Google Analytics | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - January 7, 2013 5:09 PM
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.

Via Pekka Puhakka
Jeff Domansky's insight:

Very practical, useful guide to simple social media measurement. A good intro for beginners and a good reminder for the more experienced.

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10 Amazing Examples Of Social Media ROI [INFOGRAPHIC] - AllTwitter

10 Amazing Examples Of Social Media ROI [INFOGRAPHIC] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - September 17, 2013 4:34 PM

How’s your social media ROI?


Here’s a better question, perhaps: how are you measuring it?


The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.


Ultimately, of course, it’s social media’s impact on your bottom line that will determine your success or failure – certainly when it comes to appeasing your boss – and this infographic from Psoshul provides 10 very convincing examples of ROI in social media.

Jeff Domansky's insight:

Suggestions on measuring social media ROI as well as case studies to help.

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Janine Lloyd's curator insight, September 18, 2013 3:04 AM

Great examples of how we all should be measuring social media. Thank you
Patrick HOPE's curator insight, September 18, 2013 5:30 AM

Dans l'écran radar, l'évidence d'une action dans les médias sociaux mise en image.

 
Emilie Faffe's curator insight, September 18, 2013 6:22 AM

Une infographie en anglais illustrant 10 exemples de ROI en Social Média 
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