Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Top Google Analytics Alternatives for You to Consider

5 Top Google Analytics Alternatives for You to Consider | Public Relations & Social Marketing Insight | Scoop.it
From www.jobstock.com - December 3, 2013 1:29 AM

Google Analytics is the world’s most widely used web analytics service. Because Google Analytics is free (unless you need the enterprise level of service), constantly evolving, and backed by one of the technology industries’ largest companies, the service has become the industry standard for measuring website performance.


But like most industries, the web analytics industry has a number of other options you may want to consider when deciding which technology to use to track the performance of your website. Below we’ve compiled a list of 10 top Google Analytics alternatives you may want to consider when making this choice, each with a different approach to how Google tracks the performance of your pages. If you’re looking for a different viewpoint or set of metrics around how and why your website is performing at the level it currently is, and what you can do to improve those metrics, each of these Analytics alternatives can help out....

Jeff Domansky's insight:

If you're looking to gain some further insights into your website performance, consider these five Google Analytics alternatives.

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The 5 Best Tools for Measuring Social Media Performance - AudienceBloom

The 5 Best Tools for Measuring Social Media Performance - AudienceBloom | Public Relations & Social Marketing Insight | Scoop.it
From www.audiencebloom.com - October 2, 2013 9:42 AM

Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses.


According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posting content and interacting with followers is important, it’s even more important to measure the performance of your overall campaign. Doing so should ultimately help fine-tune your efforts, minimize mistakes and increase exposure. 

Jeff Domansky's insight:

Here's a list of techniques and five useful tools to measure your social media results.

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Landon Schubert's curator insight, October 3, 2013 10:59 AM

I found this fairly insightful in light of just discussing social media in class. It is interesting to see just how helpful or pointless these platforms can be based on their strategic uses for the company.
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Calculating the ROI of Social Data - Business 2 Community

Calculating the ROI of Social Data - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - October 25, 2013 9:44 AM

As more and more businesses are discovering, true customer understanding begins with social data. According to a recent survey sample of 2,200 marketers around the world, 71% of marketers plan to implement big data analytics into their marketing strategies within the next two years.


Why Social Data Matters

Having access to users’ social profiles and behavior data enables businesses to better tailor their marketing efforts and online experiences for increased relevancy. For instance, a user who logs in with his Facebook account grants your business access to his profile information, which can include his interests, social graph, location, and more. You can then use this data to tailor your marketing campaigns and online experience to that individual user....

Jeff Domansky's insight:

Useful primer and white paper on social media measurement.

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Social analytics service Topsy now lets you search through every tweet ever sent on Twitter

Social analytics service Topsy now lets you search through every tweet ever sent on Twitter | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - September 4, 2013 11:58 AM

Social analytics service Topsy announced that it now offers the full archive of tweets on Twitter, meaning that anyone can search through the entire library of messages ever sent on the microblogging service.


You could, for example, look up your own first tweets — probably for the sheer delight of embarrassing yourself — by heading to Topsy.com, searching for ‘from:@yourusername,’ hitting search and then sorting by oldest first.You can, of course, do that with Twitter’s archives, but Topsy lets you do it for any account....

Jeff Domansky's insight:

Now that's powerful research potential or a morass depending on your research skills...

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