....Before I jump into some of the quick wins, I do want to be clear that most short wins won’t translate into revenue. This is especially true as the products and services you offer become more complex. The buyer’s journey of selling through social media tends to closely match the 3D buyer’s journey that often includes multiple meetings and presentations before a purchase is made.
Having said that, if the goal is quick wins and so long as you clearly articulate that most of them are going to be more drivers of visibility than sales, there are some things a company can do to show immediate success with social media.Here are a few examples of some quick wins that can help show the boss the potential of social media....
Many leaders want fast ROI on social media but that isn't always possible. Dan Newman shares strategies for quick wins in social.