Public Relations & Social Marketing Insight

You may have heard of “growth driven design,” the idea that a website project is ongoing, much like a marketing strategy.

It’s the model that we use at SparkReaction for all of our client website projects. Why?

Because it works to drive long-term value on a web project.

You don’t let your website gather dust until its next redesign. Instead, you continually monitor performance and react to the data. That means making frequent improvements — and you’ll have a website that’s always performing at its best.

Here’s a mix of tools we use and recommend to monitor website performance. Incorporate them into your web workflow, and you’ll keep growing and improving your online presence....

Social media analytic tools are essential for any Brand to measure always the impact on your activity , for competitor analysis and know always Customer needs and inquiry. Consumers and businesses alike have something to learn from just about all of your social media interactions.

How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?

The rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.

Here are 50 top  social media analytical tools to help your business....

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.

From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....