Public Relations & Social Marketing Insight

For those who are technically challenged like myself, navigating Google Analytics beyond the standard data can be an exercise in futility or frustration. Take your pick. Adam Singer at Google makes it easy to capture your blog’s most popular posts of the year with a custom report you can find in a December post. When I initially came across Adam’s report, I thought, “What’s the big deal? I can do this by simply setting the timeframe from Jan. 1 to Dec. 31, 2012 and pulling up the most viewed content.” Then I realized you need a little “magic” to strip out the posts published prior to 2012 to generate the following Top 10 list from last year....