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Entrepeneur and marketer extraordinaire, Seth Godin, says "People do not buy goods and services. They buy relations, stories, and magic." 
The dilemma for many is that goods and services are easily quanitified. But, how do you assess PR results? How do you quantify the success of building relations or how well your stories are received? How can you analyze "magic?"
And yet, you must analyze results, or else you won't know what's working and what's not. Any PR firm worth its weight knows that you can't approach PR with a lackadaisical attitude.
To that end, I thought it would be helpful to round up 13 expert measurement guides. I've rounded it out to include guides on measuring your content marketing, client relationships, and social media since we all know that these are critical to your PR success....
PR measurement is the cornerstone of any successful campaign. Check out these stellar guides, assembled by Wendy Marx, to keep you on track! Recommended reading. 9/10