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Earlier this week, Jason Falls – IABC conference head honcho, whiskey lover, and all-around fun Louisville host – wrote a blog post called, “The Death of Public Relations.”
I like Jason, but I saw that and got ready for a fight.
Then I actually read the post…and I agreed with him.
No, I don’t think PR is dead, but his point is the industry is at a cross-roads because, as a whole, we’re not so good at measuring our worth.
He says advertising equivalency and media impressions mean nothing and that we have to stop counting words and start making business sense for the CEO. Amen. That said, I have a quick story to tell you....
You might call Gini Dietrichs' post a "Bonfire of the PR Vanities" a reality check on vanity social media metrics.